April 5, 2026
PHOTOSPhotos: iPhone launch day at Khpalwak Charahi Ansari
A look inside the queue, the Genius bar, and the moment the doors opened on launch morning.
On launch morning more than 600 customers queued at the Khpalwak Charahi Ansari flagship branch — the largest single-day footfall in the company's history. Doors opened at 8 AM with chai and a small ribbon-cutting from our founder.
By noon every storage configuration of the iPhone 17 Pro was sold through, and a second container of devices was on the way from the airport. Customers who pre-ordered online were in and out in under three minutes.